Shrek Forever After: An IMAX 3D Experience!

SHREK FOREVER AFTER: AN IMAX 3D EXPERIENCE (PG) 93 Minutes
IMAX Cinema, National Media Museum, Bradford – Yorkshire’s only IMAX ® cinema
Tickets £9 & £7 Concessions
Film showing daily from 1 July – see website for times
Box office: 0870 7010200 www.nationalmediamuseum.org.uk

It’s ogre time again and from the 1 July, IMAX and movie-goers will prepare to journey to a land Far Far Away as Shrek Forever After: An IMAX 3D Experience screens at the National Media Museum on Yorkshire’s only IMAX screen for a bigger and better cinema experience.

This highly anticipated final chapter of the Shrek story has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience. Shown in 3D on a screen the height of four double decker buses, the film will take viewers to a spectacular fantasy world for a more immersive movie experience where they will be drawn into the animation.

Mike Mitchell, Director of Shrek Forever After said “In addition to making the ultimate final chapter of the series, we also enjoyed the challenges and rewards of producing Shrek Forever After in 3D, which adds an awesome level of visual immersion that has never before been applied to a Shrek film. We also used 3D as a powerful storytelling device to convey the characters’ deepest emotion and nowhere are these kinds of experiences more engaging and exciting than on huge, IMAX 3D screens.”

After challenging an evil fire breathing dragon, rescuing a beautiful princess and saving the in-laws' kingdom, what's an ogre to do? Well, if you're Shrek, you suddenly wind up a domesticated family man. Longing for the days when he felt like a 'real ogre'; Shrek is duped into signing a pact with the smooth-talking dealmaker Rumpelstiltskin. Shrek suddenly finds himself in a twisted, alternative version of Far Far Away, where ogres are hunted, Rumplestiltskin is king and Shrek and Fiona have never met. It’s now up to Shrek to undo all he’s done in the hopes of saving his friends, restoring his world and reclaiming his one True Love.

DreamWorks Animation presents a film by Mike Mitchell, Shrek Forever After, starring Mike Myers, Eddie Murphy, Cameron Diaz and Antonia Banderas.

It’s not ogre until its ogre!

National Media Museum

The National Media Museum in Bradford, West Yorkshire, opened as the National Museum of Photography, Film & Television in Bradford in 1983, with a remit to explore the art and science of the image and image-making, and has since become one of the most visited UK museums outside London.

The Museum is devoted to film, photography, television, radio and the web and looks after the National Photography, Photographic Technology and Cinematography Collections. Its Television Collection incorporates an unrivalled collection of objects relating to the history and development of television, including John Logie Baird's 1923 experimental apparatus.

The Museum organises four major film events every year – Bradford International Film Festival and Bradford Animation Festival, plus Bite the Mango and Fantastic Films Weekend. It also hosts three cinemas – Pictureville, Cubby Broccoli and the first IMAX screen in Europe. The Museum shows films in all of the major formats from Cinerama three-strip, to digital, to IMAX 3D.

It is also home to two temporary exhibition spaces and recent programme highlights include Don McCullin – In England and Live by the Lens. Die by the Lens: Film Stars and Photographers. Entry to exhibitions at the National Media Museum is free.

Other attractions at the Museum include a host of galleries including permanent galleries Experience TV, a hands-on visitor experience about the history, present and past of television, featuring TV Heaven, the Kodak gallery charting the history of photography, the Animation gallery, and the Magic Factory for the young and young at heart. Learning activities for families and schools bring the Museum’s subject matter to life and there are regular cultural events for adults to complement the Museum’s changing programme.

For more information visit www.nationalmediamuseum.org.uk